Beware business model changes
The business model used by the business you are supporting profoundly affects the way you do IP Strategy.
Depending on the industry, the business model can change quite dramatically and make your efforts obsolete.
They won’t always recognise nor tell you that they just changed the business model – so watch out.
If you’re close to the business and understand how it really works, then you’ll probably be part of the change when it happens anyway.