Vince Lombardi, the famous American football coach, said that, “Excellence is achieved by the mastery of the fundamentals.” His football team were known to spend a lot of time practicing the fundamentals of blocking, tackling, and catching the ball. All great plays are derived from these fundamentals.
A necessary drive exists within the corporate world to drive down IP costs. This makes sense to do. Make sure you cut costs in the right places. IP prosecution may not be that place if you put the enterprise at unnecessary risk by not having your ideas protected by attorneys who have truly mastered the prosecution art. One missed tackle that should have been made can keep a contending football team out of the Super Bowl championship game. The same is true for critical IP when it absolutely needs to stand up in court in order for the business to succeed.
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