Think IP Strategy is launching a new book, and here is a post about it…from the back cover.

The difference between winning and losing intellectual property strategies are often subtle. Adopted best practices often only establish a place in the contest. Actually winning can take much more. Join the new Head of IP at Mieza Technologies as he seeks to defend Mieza Technology’s horse chip, an artificial intelligence device that allows automobiles to override driver commands that would otherwise cause accidents. Through a series of IP strategy war games disguised as dreams he learns that patents alone will not win the day and that often the best defense needs a good offense as well.

The Defense of the Mieza HChip is the first in a series of IP strategy books written by Think IP Strategy. This book focuses on the protection and exploitation of hi-tech hardware and software IP. Additional titles in the series will address life sciences, entertainment, consumer products, and other industries…

With a list price of $24.00, The Defense of the Mieza HChip is available from Think IP Strategy in paperback at a launch discount of 20% which will extend to orders placed before the end of November.  The book is also available as an ebook.  The book will shortly be available at Amazon.com in hard copy and electronic versions. Co-Author Robert Cantrell is also the author of Understanding Sun Tzu on the Art of War and Outpacing the Competition: Patent-Based Business Strategy. Co-Author Duncan Bucknell is editor and contributor to Pharmaceutical, Biotechnology and Chemical Inventions: world protection, exploitation and enforcement.