Most people touting IP Strategy are selling snake oil – don’t believe them
It’s outrageous to see the sorts of things people are touting as ‘intellectual property strategy’. Be discerning, cross examine them on the actual business impact they will have and hold them accountable.
My current estimate is that about 80% of people touting ‘IP Strategy’ services don’t even understand the basic tenets of strategy.
Do you disagree with me? What have you found?
Image credit: Tim & Selena Middleton