MindArk, the Entropia Universe and new business models
Welcome to the first edition of our Business podcast, recorded on 2 December 2010.
In this new series, we take a closer look at business issues with intellectual property impact.
In this show Christian Bjorkman from MindArk joins Jeremy Philips, Duncan and Ana to discuss MindArk, their business model, and related intellectual property issues.
Here’s a quick snapshot about MindArk from their site:
MindArk´s business model is to offer companies (Planet Partners) from all over the world the opportunity to build and manage planets inside Entropia Universe. Entropia Universe is MindArk’s 3D virtual reality environment that has been growing since its 2003 launch, with an increasing number of participants and planets. The planets vary in content, activities, storyline and target group, and are all tailored to the Planet Partners´ concept and design. Entropia Universe is the service that MindArk and its Planet Partners offer participants.
The underlying Entropia Universe technology is the Entropia Platform. The platform includes several systems and has full support for secure micro-transactions in real-time, rich media viewing, transactions with real and virtual items, MMOG entertainment, communication services and social interaction between participants from all over the globe. Planet Partners use the Entropia Platform to create planets in Entropia Universe.
We hope you enjoy the show, and as always, we look forward to your comments and feedback.