IP is not the most important department in your company
Well sometimes it is.
But what is the most important department though?
Sales – because without $ coming in the door it’s all for naught?
Business development – you need deal flow to keep the company going?
Legal – to avoid risk (come on…)
Whatever it is – IP should be thinking hard and long about ways to support and make that department’s job easier / better / more effective.
[Image credit: h.koppdelaney]
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