You can completely ignore intellectual property
If you’re a fish.
You don’t have to like it, you don’t have to focus on it, you certainly don’t even have to spend any money on it.
But do spend at least a little time thinking about it.
Even if you just decide that you think you can completely discount it.
Life is busy, business is busy.
You can’t focus on everything.
Do spend some time to understand the risks and lost opportunities, and make a call.
It’s your choice.
[Image credit: Omar Eduardo]