Are you actively playing according to the new, disruptive rules of the internet, or clinging to the old ones?
To get some insight, read ‘What would google do’ – a thought provoking book by Jeff Jarvis – I really recommend it.
Here’s an example.
Right there, at the beach, over a glass of wine.
Trademarks used to be things that you’d get an attorney to do and they’d studiously take down your details, and eventually the thing would be filed, maybe within a few days if you were lucky.
The world is changing, rapidly.
How are you placed to make the most of it?
[Photo credit: thecaucus]