Thinking globally and strategically about intellectual property
In this presentation Duncan reviews the current contentious strategic approach to intellectual property in the pharmaceutical industry. He then looks at the fast paced change that is already overwhelming some parts of the industry and, looks to other industries for examples of alternative strategic approaches. The presentation finishes with some key suggestions and practical examples relating to much greater and more open collaboration between pharmaceutical companies.
Click here or on the ‘download media’ link at the top of this page for a copy of the slides.
You can download and listen to a podcast of Duncan presenting this material in our podcast area.