Site icon Duncan Bucknell

5 reasons not to file a trademark

Here are five reasons not to file a trade mark, in no particular order:

1 – your business is only ever going to be confined to a subset of a country (and not extend to the whole country);

2 – you can’t afford it just yet;

3 – you don’t actually care if people use your brand without your permission (there are business models where this makes sense);

4 – you have no real brand, you rely on a descriptive moniker which attracts volume based sales, not brand loyalty;

5 – the product or service is still confidential and you don’t want competitors to be able to get an insight into it by monitoring the trade mark databases.

What would you add?

(Photo credit: mag3737)

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