A good IP read for senior execs

If you haven’t yet heard, our IP Think Tank podcast interview with Marck Blaxill and Ralph Eckardt is now online and in itunes.

I think their new book ‘The Invisible Edge‘ is a great read for senior executives.

In the podcast we explore:

  • what inspired Mark and Ralph to write the book;
  • what they mean when they say that IP is invisible;
  • their one sentence take home message from the book;
  • the concept of zooming and how to use it to strategic advantage; and
  • the three principal IP strategies that they describe in the book – Control, Collaborate and Simplify.

Check out the podcast and the book and let me know what you think.


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