Creating and maintaining an authentic organisational culture is a critical business issue today. How does Intellectual Property Strategy fit into this?
To be really successful, the organisation’s approach to IP issues should be built into the fabric of its culture. Open source, open collaboration, patent everything, share freely or sue everyone, it really doesn’t matter what your approach is, just make sure that everyone buys in and works together to make it truly effective.
Get the message out there and give everyone in the organisation the knowledge and resources to make it happen.
Should this come from the top down or bottom up? (Top down makes a lot of sense because the top is where corporate strategy is set and which should dictate IP strategy. However, bottom up will ensure much stronger ‘buy in’ from the members of the organisation.) Maybe a hybrid is even better.
What do you think?