Top 3 things leaders need to know about IP
What do leaders need to know about intellectual property strategy?
1 – intellectual property can be used as a strategic asset – hopefully this is now pretty universally understood;
2 – if you’re not thinking about IP strategically, you will at the very least pay a large opportunity cost, and at worst, sink the company;
3 – using IP strategically is so much more than managing the organisation’s own IP ‘strategically’ (whatever that means).
What would you add?