Colour branding & IP Strategy
Derrick Daye over at Branding Strategy Insider put up an interesting post yesterday about color psychology in marketing. He briefly explores the way that culture can have an impact on what we feel or think when we see certain colours.
One example was the use of vivd reds and oranges for fast food outlets as they encourage people to eat fast and leave. That may be true, but I wonder whether there’s also a degree of convergence here. As Derrick points out, colours can create important psychological associations. I’m sure this is partly the reason why the colours of a major market player will be copied by competitors. It’s an old strategy in the animal kingdom – bees and wasps are often known for their yellow and black colouring – however many insects with the same colouring do not sting but use the colouring as a defensive mechanism.
Back to commerce then, here’s a photo of a chicken take-away shop in London which I took yesterday afternoon. Resemble anything?