Site icon Duncan Bucknell

Grand (IP) Strategy

In the IP Strategy context, ‘Strategy’ is the way you use intellectual property to maximise commercial objectives.

‘Grand Strategy’ uses all elements (HR, Marketing, PR, Sales, Manufacturing, Legal, IP, Business Development, Distribution, etc, etc) to the same end.

An IP Strategy without the context of a Grand Strategy may work, but it’s likely to be inefficient, at best and at worst, contrary to your best interests.

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