MTV & Rambus – get your positioning right when aggressively asserting IP
Sometimes there’s no choice – you just have to aggressively assert your IP rights. Sometimes the concept of ‘choice’ doesn’t even arise.
That’s fine, but the way you present your assertiveness to the world will have an emormous impact on what happens after the court battles are over.
Rambus learned this the hard way when their aggressive positioning over patents only increased incentives for the semiconductor industry to find alternative technologies.
The battle lines are drawn, but perhaps there’s another way…