Lifecycle Management – pharma specific?
I have been lucky enough to have some great discussions with some fantastic people in the USA and UK over the past couple of weeks.
One of my pet topics is the way that the concepts of lifecycle management (derived from pharma) can be applied to just about any technology or industry.
I think it can, and the creativity you need to bend the rules to apply it in new contexts only increases the value of the resulting strategy.
What do you think?