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Lee
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IP Strategist

Eiffel tower, Paris, France

I have climbed the 704 steps of the Eiffel Tower many times. It's always worth the effort given the wonderful views when you reach the top, thankfully the last part via elevator. Paris is such a great walking city and even my children enjoy hopping from café to café. During our last visit we spent many hours in the Louvres; the boys just loved the Egyptian area and the King Tut exhibition.

photo credit: stevenvanwel

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IP Think Tank Podcast

03.26.2009 — GLOBAL IP STRATEGY, STRATEGIC MANAGEMENT OF IP

IP Think Tank podcast interview with The Invisible Edge authors Mark Blaxill and Ralph Eckardt

Welcome to this special edition IP Think Tank podcast on Wednesday the 25th of March 2009.  In this show, Duncan interviews Mark Blaxill and Ralph Eckardt about their new book - "The Invisible Edge, taking your strategy to the next level using intellectual property".  Amongst other things, the discussion explores:

  • what inspired Mark and Ralph to write the book;
  • what they mean when they say that IP is invisible;
  • their one sentence take home message from the book;
  • the concept of zooming and how to use it to strategic advantage; and
  • the three principal IP strategies that they describe in the book - Control, Collaborate and Simplify.

We hope you enjoy this special edition podcast, and as always, we look forward to your comments and feedback.

Links:

Find out more at http://www.the-invisible-edge.com/

3PL Advisors - http://www.3lpadvisors.com/

download mp3



2 Comments


Jackie Hutter said

ipAssetMaximizer.com

Duncan:

Thanks so much for presenting Mssrs. Blaxill and Eckardt in this podcast.  I am thrilled that they have tackled the Herculean task of distilling the complex aspects of IP and business strategy to make it palatable to those who most need to understand and embrace it.  I look forward to this book being great advertising for IP Strategists such as you and myself. 

posted on Monday, March 30, 2009 6:52am


Duncan said

Great, thanks Jackie

posted on Tuesday, March 31, 2009 6:35pm

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