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Wednesday, April 23, 2008 5:00am — STRATEGIC MANAGEMENT OF IP
The first 5 things...
I was recently asked for a list of the first 5 things to think about in developing an IP strategy for a new product. Here's my first 5 - let me know your thoughts:
1 - Get in early - ensure that the intellectual property angle is being covered from day 1;
2 - Thoroughly understand what drives value in the new product;
3 - Develop a program to protect the value drivers in the new product (in whatever form, and with all appropriate types of IP);
4 - Plan how you will manage that protection, and how you will extend it; and
5 - At regular intervals along the development process (and starting early), make rationale, business-focussed decisions about the IP landscape and freedom to operate.
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