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Lee
Caffin

IP Strategist

Eiffel tower, Paris, France

I have climbed the 704 steps of the Eiffel Tower many times. It's always worth the effort given the wonderful views when you reach the top, thankfully the last part via elevator. Paris is such a great walking city and even my children enjoy hopping from café to café. During our last visit we spent many hours in the Louvres; the boys just loved the Egyptian area and the King Tut exhibition.

photo credit: stevenvanwel

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Monday, January 7, 2008 — GLOBAL IP STRATEGY, IP WARS

The indirect approach

by Duncan Bucknell

Liddell Hart was one of the most influential thinkers on military strategy.  One of the many insightful themes of his work was the great strategic benefit of the indirect approach.  Sun Tzu and Napoleon obviously thought the same way:

"Thus, to take a long circuitous route, after enticing the enemy out of the way, and though starting after him, to contrive to reach the goal before him, shows knowledge of the artifice of deviation.  He will conquer who has learnt the artifice of deviation." (Sun Tzu)

"The whole art of war consists in a well-reasoned and extremely circumspect defensive, followed by a rapid and audacious attack." (Napoleon)

As Hart points out, the indirect approach is applicable far beyond the military or even strategy contexts - "[it] is closely related to all problems of the influence of mind upon mind - the most influential factor in human history"

Indirect strategy creates brilliant results in global IP litigation and IP-based negotiations - but it doesn't end there either.  How else have you seen it applied?

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