Ben
Lehman

IP Strategist

Eiffel tower, Paris, France

The Eiffel tower is one of the most recognised and truly inspiring structures in the world. Some say it's Paris, but it's more likely the simple exponential curves in the base and spire. Most things come down to numbers in the end.

photo credit: stevenvanwel

Global branding strategy - can you customise for each country?

by Duncan Bucknell

In my SpicyIP post last Monday, I had a look at McDonalds recent refocus away from children in India and briefly analysed whether a country-specific (and cohort specific) branding and IP Strategy would work.

What do you think - can a combination of country-specific and cohort branding work or do the number of variables just become too large?

(Isn't this the age of mass-customisation?)

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Global branding strategy - can you customise for each country?

by Duncan Bucknell

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