Kate
Timmins
Office Assistant
Regensburg, Germany
Beautiful colours and textures in this shot - I think it would be incredible to see it and walk along the street; to marvel at how old these places are and the generations of people that have walked past these same buildings...amazing.
photo credit: joiseyshowaa
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Global IP Strategy >Pharma, Biotech & Chem IP Strategy >IP wars >Strategic Management of IP > |
Articlesdownload mediaThinking globally and strategically about intellectual propertyGeneric Medicines Conference 19 May 2009, Sydney AustraliaCopyright Wednesday, May 20, 2009 Duncan Bucknell Companyby Duncan BucknellIn this presentation Duncan reviews the current contentious strategic approach to intellectual property in the pharmaceutical industry. He then looks at the fast paced change that is already overwhelming some parts of the industry and, looks to other industries for examples of alternative strategic approaches. The presentation finishes with some key suggestions and practical examples relating to much greater and more open collaboration between pharmaceutical companies. Click here or on the 'download media' link at the top of this page for a copy of the slides. You can download and listen to a podcast of Duncan presenting this material in our podcast area. |
