Category Archives: Community

Community

Christmas cynicism or business and social opportunity?

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Got this from eBay…

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Dear xyz,

We all get gifts that just aren’t right, it could be the size, the colour, or the gift itself. This year, leave your gifts in the shrink wrap.

From 8 – 9 January 2011, you can list your Brand New unwanted gifts for FREE starting at 99c or less.

Use the money you make to buy yourself a Brand New gift that you really want.

Clever you!

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Wow – how cynical is that?

Then again, I hear that the cost of unwanted Christmas presents is estimated to be in the billions…Maybe there’s something better that could be done with these though?

- give them away to charity

- create an exchange for people to swap things

- create a way for people to find out and get something more meaningful from the start (seems obvious)

- combine them all together…

There’s a business that I think would take off…

What do you think?

Simple changes, big effects

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Visited a rural town recently and noticed an extremely busy bakery had put a walkway right through their shop out the back to the car park.  The car park had once been just that, a dead old car park.

Recently though with some demolitions and fancy new shops going in, it has become the promenade for a buzzing shopping and entertainment area – behind the bakery.

Providing a walkway through from the main street was a brilliant idea, clearly added another service of value to customers and let them smell the delicious bread as they went through.

They had to squash up a bit in the baking area at the back, but it looks fine – and how do I know – because they put their team and equipment on show with big windows for the passing public to pause and watch – which they did.  Another great move…

[image credit: rc!]