One of the most annoying of the hundreds of emails I get each day is the one from a lawyer or patent attorney attaching their schedule of charges and introducing their ‘amazing services’.
Give me a break guys.
That’s like knocking on people’s doors, handing them a price list and walking away.
Hardly endearing, and just makes me want to shift delete.
Try adding value, try doing something useful. You may be surprised…
694,445 google queries
98,000 tweets
1500 blog posts
and so on (see the infographic below – thanks to business insider).
It’s pretty crowded out there – what are you doing to distinguish yourself?
Got this from eBay…
________________________________
Dear xyz,
We all get gifts that just aren’t right, it could be the size, the colour, or the gift itself. This year, leave your gifts in the shrink wrap.
From 8 – 9 January 2011, you can list your Brand New unwanted gifts for FREE starting at 99c or less.
Use the money you make to buy yourself a Brand New gift that you really want.
Clever you!
________________________________
Wow – how cynical is that?
Then again, I hear that the cost of unwanted Christmas presents is estimated to be in the billions…Maybe there’s something better that could be done with these though?
- give them away to charity
- create an exchange for people to swap things
- create a way for people to find out and get something more meaningful from the start (seems obvious)
- combine them all together…
There’s a business that I think would take off…
What do you think?
I listened to a great interview with Dan Roam the other day – author of ‘Blah Blah Blah’ – great book.
Then listened to an interview with the CEO of one of the world’s biggest companies and wondered whether ‘Blah Blah’ is a pre-requisite for that kind of job…
[Image credit: Tony Kaarttinen]
