New Article - Pharmaceutical & Biotech Lifecycle Management (I)

I recently put together a pilot study to test some views on the factors which affect success in the ongoing war between 'innovator' and 'generic' companies. In this, the first in a series of articles, I look at one of the interesting (but expected) outcomes from the study - that over time, generic companies have become better at getting on to the market earlier. To comment on this article, please go to the equivalent blog post on my site. If you are reading the blog, then you can read the full article in the article section of the site.

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