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Bumber stickers, T-shirts & Squidoo

If you haven’t seen it, check out the recent blogpost at Seth Godin’s blog — ‘Trade Show Tactics’. They used 600 bright orange t-shirts, an offer of free Squidoo ads and the old radio station bumber stick tactic to create an enormous buzz at eBay Live.

A common discussion point in building the value of brands is the potentially enormous expense that goes along with traditional marketing campaigns.

It doesn’t have to be that way.

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2 Comments

Justin Evans said

A huge key with internet marketing is understanding the market, and having key players, or influencers on side for promotions. A huge piece that has worked out strategically for us is watching technology uptake curves... and where the best opportunites are.

posted on Thursday, June 28, 2007 6:09pm

Duncan said

Thanks Justin

Yours is a great example of how people can leverage marketing resources to create enormous brand value.

posted on Friday, June 29, 2007 1:34am

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