Thursday, June 26, 2008 1:13pm — STRATEGIC MANAGEMENT OF IP, GLOBAL IP STRATEGY

Conference reflections - IP Business Congress 2008 (Amsterdam)

The first annual IP Business Congress was a great success. Lots of interesting things for everyone to go away and think about, and I'll be posting about some of these in coming weeks.

A few key points:

1. not every company should have a CIPO (phew, that makes sense);
2. call them what you want, just make sure the company is adequately thinking about IP;
3. the CIPO (or equivalent) role is a business role, not a legal one;
4. the IP community needs to get a whole lot better at educating the general community about the business end of IP.

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