The first 5 things...

I was recently asked for a list of the first 5 things to think about in developing an IP strategy for a new product. Here's my first 5 - let me know your thoughts:

1 - Get in early - ensure that the intellectual property angle is being covered from day 1;

2 - Thoroughly understand what drives value in the new product;

3 - Develop a program to protect the value drivers in the new product (in whatever form, and with all appropriate types of IP);

4 - Plan how you will manage that protection, and how you will extend it; and

5 - At regular intervals along the development process (and starting early), make rationale, business-focussed decisions about the IP landscape and freedom to operate.

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