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Wednesday, February 13, 2008 3:00am — GLOBAL IP STRATEGY, STRATEGIC MANAGEMENT OF IP Grand (IP) StrategyIn the IP Strategy context, 'Strategy' is the way you use intellectual property to maximise commercial objectives. 'Grand Strategy' uses all elements (HR, Marketing, PR, Sales, Manufacturing, Legal, IP, Business Development, Distribution, etc, etc) to the same end. An IP Strategy without the context of a Grand Strategy may work, but it's likely to be inefficient, at best and at worst, contrary to your best interests. Post a Comment | Permalink | + del.icio.us 2 CommentsDuncan saidThanks Allan - nice points posted on Wednesday, February 13, 2008 7:22pm 0 Trackbackstrackback url: http://duncanbucknell.com/trackback.php?id=273 |
 
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Allan J Main said
www.mainlyconsulting.co.nz
Duncan;
Music to my ears, Duncan.
When up-skilling management in matters IP, to point them in that same direction I have long used a catch cry... "Don't ask for an IP strategy for your project. There is no such thing. There is only an IP tactical plan to deliver BUSINESS STRATEGY." Still, some people just don't get it! Sadly I fear many of our colleagues in IP management like to build up their own importance by claiming the grandeur of STRATEGY for their contribution. But if business success is a team game then we should be satisfied with our tactical contribution to the grand strategy.
Ciao4Now!
posted on Wednesday, February 13, 2008 2:16pm