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Top Global Brands 2007

Thanks to IPKat for telling me first about the 2007 edition of Interbrand and Business Week's Best Global Brands. A few facts:

the top 4 brands remain the same (in order): Coca Cola ($65Bn), Microsoft ($59Bn), IBM ($57Bn)and GE ($52Bn).
Intel ($31Bn) has slipped from 5th to 7th
Nokia ($34Bn) has moved up to 5th
The current top 4 and Intel have all been in the top 5 or 6 since the survey began in 2001

Interesting comments from the report:

Coca Cola is numbe 1 for the seventh year in a row but is having trouble increasing brand reputation because its move into healthier beverages is yet to resonate
Google, Zara and Apple were the three biggest movers up the ladder
Ford, GAP and Kodak were the three biggest movers down the ladder

As always, the report has some interesting analysis and insights.

As I said in my August 2006 article, managing a global brand is an art in itself. In that article, I developed the B.R.A.N.D.I.N.G. acronym to cover the key points.

Let me know what you think.

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