I had a call from a major major bank today.
They were trying to sell me something based on other banking I do with them.
As part of the lead in the sales guy asked me how I found their service so far. So I told him about an issue that was never rectified and that I’d like to be fixed.
He ignored it. Just plain ignored it.
Yet he kept talking about building a relationship with me and offering us a wide range of services. He kept using the phrase ‘from my perspective’ and he explained how big his bank was and how useful it would be to compare it to my other bank.
If he had said he would jump right on it, and if he had stopped trying to sell me something until he fixed the problems I mentioned, I probably would have been sold.
Can’t really get any more basic than that.
[Image credit: Tracy O.]