Inept marketing just annoys people

One of the most annoying of the hundreds of emails I get each day is the one from a lawyer or patent attorney attaching their schedule of charges and introducing their ‘amazing services’.

Give me a break guys.

That’s like knocking on people’s doors, handing them a price list and walking away.

Hardly endearing, and just makes me want to shift delete.

Try adding value, try doing something useful.  You may be surprised…

[image credit: damo1977]

Christmas cynicism or business and social opportunity?

Got this from eBay…

________________________________

Dear xyz,

We all get gifts that just aren’t right, it could be the size, the colour, or the gift itself. This year, leave your gifts in the shrink wrap.

From 8 – 9 January 2011, you can list your Brand New unwanted gifts for FREE starting at 99c or less.

Use the money you make to buy yourself a Brand New gift that you really want.

Clever you!

________________________________

Wow – how cynical is that?

Then again, I hear that the cost of unwanted Christmas presents is estimated to be in the billions…Maybe there’s something better that could be done with these though?

- give them away to charity

- create an exchange for people to swap things

- create a way for people to find out and get something more meaningful from the start (seems obvious)

- combine them all together…

There’s a business that I think would take off…

What do you think?

Innovation doesn’t have to be expensive to make a difference

Ahh, thank goodness for the Beijing Hilton. I stayed there recently, and yes I loved the 3 story marble staircase:

Beijing Hilton - the stairs

Beijing Hilton - the stairs

But what I really loved, what really made a difference was that they did away with the annoying little mini-soaps in the bathrooms and had a sensible soap dispenser. This is not new technology by any means, but it will save a ton of waste for the environment, and of course their bottom line.

Finally - a soap dispenser in a hotel bathroom

Finally - a soap dispenser in a hotel bathroom

Great work guys!